What is Improvado?¶
improvado.io is an “ETL” + “V”, marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, which is helping organizations optimize their marketing programs. It allows marketers to “extract”, “transform”, “load”, and “visualize” their data into a single visualization platform to better manage the whole marketing activity.
Basically, you connect all your accounts from different marketing platforms to improvado.io and then have all the metrics and stats in one place:
In our visualization platform dashboards;
In your favorite BI tool;
In your corporate data ecosystem, transferred with one API instead of dozens.
The average marketer leverages at least 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.