What is ?

is an “ETL” + “V”, marketer-focused Integration Platform as a Service (iPaaS) and visualization platform, which is helping organizations optimize their marketing programs. It allows marketers to “extract”, “transform”, “load”, and “visualize” their data into a single visualization platform to better manage the whole marketing activity.

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Basically, you connect all your accounts from different marketing platforms to improvado.io and then have all the metrics and stats in one place:

  • In our visualization platform dashboards;
  • In your favorite BI tool;
  • In your corporate data ecosystem, transferred with one API instead of dozens.

The average marketer leverages at least 10 technologies, and the need to house all data in a central repository is a necessity to demonstrate marketing performance.